Visitor Value Scoring

Zenovay's AI-powered Visitor Value Scoring analyzes behavior patterns to identify your most valuable visitors in real-time.

What is Visitor Value Scoring?

Visitor Value Scoring uses machine learning to predict the potential value of each visitor based on their behavior, engagement, and characteristics.

Key Benefits

• Identify high-value visitors before they convert
• Prioritize outreach to visitors most likely to buy
• Personalize experiences based on visitor value
• Optimize marketing spend on high-value segments

How It Works

Our AI analyzes multiple signals:

Behavioral Signals

• Pages visited
• Time spent on site
• Scroll depth
• Click patterns
• Return visits
• Session frequency

Engagement Signals

• Form interactions
• Video views
• Download actions
• Search queries
• Feature usage

Contextual Signals

• Traffic source
• Referral URL
• Device type
• Geographic location
• Time of day

Value Score Tiers

Visitors are scored from 0-100:

Viewing Value Scores

Dashboard View

Access value scores in your dashboard:

1. Navigate to Visitors tab
2. Sort by Value Score (highest first)
3. Click any visitor to see detailed analysis

Real-Time Alerts

Get notified when high-value visitors are on your site:

// Set up webhook for high-value visitors
{
"event": "high_value_visitor",
"visitor_id": "vis_abc123",
"score": 92,
"current_page": "/pricing",
"time_on_site": 420 // seconds
}

Using Scores Programmatically

Access visitor data via the External API. Visitor value scores are included in the visitor data response:

curl -X GET 'https://api.zenovay.com/api/external/v1/analytics/YOUR_WEBSITE_ID/visitors' \
-H 'X-API-Key: YOUR_API_KEY'

{
"visitor_id": "vis_abc123",
"value_score": 87,
"tier": "hot",
"signals": {
  "engagement": 92,
  "intent": 85,
  "recency": 89
},
"predicted_lifetime_value": 299.99,
"conversion_probability": 0.78
}

Personalization Based on Score

Customize experiences for different score tiers:

// Visitor value scoring is calculated automatically by Zenovay.
// Access scores via the External API:
// GET /api/external/v1/analytics/{websiteId}/visitors?sort=value_score
//
// Use scores to personalize experiences on your backend:
if (visitorScore >= 80) {
// Show chat widget for high-value visitors
showLiveChat();

// Track high-value engagement
zenovay('track', 'high_value_visitor_active', {
  score: visitorScore,
  page: window.location.pathname
});
} else if (visitorScore >= 60) {
// Show email capture for warm visitors
showEmailCapturePopup();
}

Integrations

Slack Notifications

Get notified in Slack when hot visitors are active:

{
"text": "🔥 High-value visitor on site!",
"blocks": [
  {
    "type": "section",
    "text": {
      "type": "mrkdwn",
      "text": "*Value Score:* 94/100\n*Page:* /pricing\n*Time on site:* 8 min"
    }
  }
]
}

Salesforce Integration

Automatically create leads for high-value visitors:

• Score ≥ 80: Create high-priority lead
• Score 60-79: Create standard lead
• Score < 60: Add to nurture campaign

Email Automation

Trigger personalized email sequences:

// Score tier changes can trigger email sequences via webhooks.
// Configure webhook notifications in your Zenovay dashboard
// under Settings → Integrations → Webhooks.
//
// Your webhook endpoint receives:
// { "event": "score_tier_change", "new_tier": "hot", "visitor_id": "...", "email": "..." }
//
// Example webhook handler (Node.js):
app.post('/webhooks/zenovay', (req, res) => {
const { event, new_tier, email } = req.body;
if (event === 'score_tier_change' && new_tier === 'hot' && email) {
  sendPersonalizedEmail(email, 'high-value-sequence');
}
res.sendStatus(200);
});

Score Factors

Understanding what influences scores:

Positive Factors

✅ Increases score:

• Visiting pricing page
• Viewing product demos
• Downloading resources
• Comparing plans
• Reading documentation
• Multiple return visits
• Long session duration

Negative Factors

❌ Decreases score:

• High bounce rate
• Very short sessions
• Visiting only careers/about pages
• Low scroll depth
• No interactions

Improving Accuracy

Train the model with your conversion data:

// When a visitor converts
zenovay('track', 'conversion', {
visitor_id: 'vis_abc123',
conversion_value: 99.00,
conversion_type: 'purchase'
});

// The AI learns from this to improve future predictions

Custom Scoring Models

For enterprise customers, we can create custom scoring models based on your specific:

• Industry
• Product type
• Customer journey
• Conversion patterns
• Historical data

Contact our team at [email protected] to discuss custom models.

Privacy & GDPR

Visitor value scoring is privacy-first:

• No personal data required for scoring
• Scores based on anonymous behavioral patterns
• User can request deletion of their data
• Opt-out respected for all tracking

Best Practices

1. Act on Hot Visitors

When you see a hot visitor (80+):

• Trigger live chat
• Offer personalized help
• Show relevant content
• Provide exclusive offers

2. Nurture Warm Visitors

For warm visitors (60-79):

• Capture email address
• Send educational content
• Offer free trials
• Add to retargeting campaigns

3. Qualify Early

Use scores to prioritize sales outreach:

• Focus on 80+ scores first
• Qualify 60-79 scores
• Nurture < 60 with automation

Next Steps

Learn more:

• Dashboard Overview - View scores in dashboard
• API Reference - Access scores programmatically
• Custom Events - Improve scoring accuracy