Pro Funktionen are advanced analytics tools that go beyond basic visitor tracking. Available on Pro, Scale, and Enterprise plans, these features help you understand user behavior at a granular level and make data-driven decisions.

---

Available Funktionen

Session Replay

Pro+

Watch exactly how users interact with your website. Session Replay records mouse movements, clicks, scrolls, and page interactions without actually recording video.

Wichtige Vorteile:

• Debug issues by seeing exactly what users experienced
• Identify UX problems and friction points
• Improve conversion funnels
• Datenschutz-first with automatic sensitive data masking

Learn more about Session Replay →

---

Heatmaps

Pro+

Visualize where users click, scroll, and engage with your pages. Aggregate interaction data from thousands of visitors into easy-to-read heat visualizations.

Wichtige Vorteile:

• Discover which elements get the most attention
• Find dead spots where users don't engage
• Optimize page layouts for conversions
• Compare desktop vs mobile behavior

Learn more about Heatmaps →

---

Error Verfolgung

Pro+

Automatically capture JavaScript errors with full context. Never miss a bug that affects your users.

Wichtige Vorteile:

• Echtzeit error alerts
• Stack traces with source maps
• Session replay integration (see what happened before the error)
• Error grouping and deduplication

Learn more about Error Verfolgung →

---

B2B Intelligence

Scale+

Identify companies visiting your website using reverse IP lookup. Turn anonymous traffic into qualified leads.

Wichtige Vorteile:

• See company names, not just visitor counts
• Track which companies engage most
• Prioritize sales outreach
• CRM integration for lead scoring

Learn more about B2B Intelligence →

---

Revenue Attribution

Pro+

Connect your analytics to revenue data. Understand which marketing channels, campaigns, and pages drive actual business results.

Wichtige Vorteile:

• Track revenue by source, campaign, and page
• Calculate true ROI for marketing spend
• Identify high-value visitor segments
• Stripe integration for real-time revenue tracking

Learn more about Revenue Attribution →

---

Feature Availability by Plan

---

Erste Schritte

Step 1: Upgrade Your Plan

If you're on the Free plan, upgrade to Pro to unlock all Pro Funktionen.

Step 2: Enable Funktionen

1. Go to your Zenovay Dashboard
2. Navigate to Settings → Funktionen
3. Toggle on the features you want to enable
4. Configure each feature according to your needs

Step 3: Verify

Visit your website and interact with it. Within a few seconds, you should see:

• Session recordings appear in Sessions tab
• Heatmap data accumulate in Heatmaps tab
• Errors (if any) show up in Errors tab

---

Performance Impact

All Pro Funktionen are designed for minimal performance impact:

---

Datenschutz & Compliance

All Pro Funktionen are built with privacy in mind:

• Automatic data masking: Passwords, credit cards, and sensitive fields
• Designed for GDPR readiness: Works with consent management platforms
• No cookies required: First-party data only
• Data retention controls: Configure how long data is kept
• Right to erasure: Delete visitor data on request

See DSGVO Compliance for detailed privacy configuration.

---

Weiter Steps

• Session Replay - Watch how users interact
• Heatmaps - Visualize click patterns
• Error Verfolgung - Catch JavaScript errors
• B2B Intelligence - Identify company visitors
• Revenue Attribution - Track revenue by source