B2B Company Identification

Scale Feature

Know which companies are visiting your website. B2B Intelligence identifies organizations based on their IP addresses, helping you prioritize sales outreach and understand your market.

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Overview

When businesses visit your website, they often do so from their corporate network. B2B Intelligence uses IP-to-company matching to identify these organizations, providing:

• Company name: The organization visiting your site
• Industry: What sector they operate in
• Employee count: Company size tier
• Location: Headquarters location
• Pages viewed: What content they're interested in
• Visit frequency: How often they return

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How It Works

1. IP Detection: Visitor IP address is captured (anonymized)
2. Company Lookup: IP matched against business IP database
3. Enrichment: Company details retrieved (name, size, industry)
4. Dashboard Display: Company appears in your B2B dashboard

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Enabling B2B Intelligence

1. Go to Settings → Your Website → Features
2. Toggle B2B Company Identification to enabled
3. Save changes

Company data starts appearing within minutes for new visitors.

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B2B Dashboard

Company List

Navigate to Companies in your dashboard to see identified organizations:

Filtering Companies

Filter by:

• Industry (Technology, Finance, Healthcare, etc.)
• Company size (1-50, 51-200, 201-500, 500+)
• Location (country)
• Date range
• Visit frequency

Sorting

Sort by:

• Most recent visits
• Most total visits
• Largest companies
• Alphabetically

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Company Details

Click any company to see:

Overview

• Company name and logo
• Website URL
• Industry and size
• Headquarters location

Visit History

• All visits from this company
• Pages viewed per session
• Time spent on site
• Entry and exit pages

Insights

• Most viewed content
• Returning vs new visitors
• Engagement trends

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Use Cases

Sales Intelligence

1. Identify prospects: See which target accounts are visiting
2. Prioritize outreach: Focus on companies showing buying signals
3. Personalize pitch: Know what content they've consumed
4. Time outreach: Reach out when they're actively researching

Account-Based Marketing (ABM)

1. Track target accounts: Monitor when named accounts visit
2. Measure campaign impact: See if campaigns drive target account traffic
3. Identify anonymous interest: Discover companies before they fill out forms

Product Development

1. Understand your market: See which industries are most interested
2. Identify use cases: Content consumption reveals needs
3. Competitive intelligence: See when competitors visit your site

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CRM Integration

Export company data to your CRM:

Salesforce

1. Go to Settings → Integrations → Salesforce
2. Connect your Salesforce account
3. Map company fields to Salesforce Lead/Account fields
4. Enable auto-sync for new company sightings

HubSpot

1. Go to Settings → Integrations → HubSpot
2. Connect your HubSpot account
3. Configure company-to-company matching
4. Enable workflow triggers

Webhook

For custom CRM integrations:

POST https://your-crm.com/webhooks/zenovay
{
  "event": "company_identified",
  "company": {
    "name": "Acme Corp",
    "domain": "acme.com",
    "industry": "Technology",
    "employee_count": "201-500",
    "country": "US"
  },
  "visit": {
    "pages_viewed": ["/pricing", "/features"],
    "duration": 245,
    "timestamp": "2025-12-30T10:30:00Z"
  }
}

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Alerts

Get notified when target accounts visit:

Account Alerts

1. Go to Settings → Alerts → Company Alerts
2. Add target account domains (e.g., apple.com, google.com)
3. Configure notification channel
4. Receive alerts when target accounts are identified

Industry Alerts

Trigger alerts when companies from specific industries visit:

{
  "trigger": "company_visit",
  "conditions": {
    "industry": ["Technology", "Finance"],
    "size": ["201-500", "500+"]
  },
  "notify": "[email protected]"
}

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Privacy & Compliance

Data Sources

Company identification uses:

• Business IP ranges (registered with ARIN, RIPE, etc.)
• Corporate network registrations
• Business ISP data

We do NOT use:

• Personal employee data
• Social profiles
• Cookie tracking across sites

GDPR Compliance

• IP addresses are processed, not stored permanently
• Company identification is based on network data, not personal data
• No individual tracking across websites
• Compliant with legitimate interest basis

Opt-Out

Companies can request to be excluded from identification:

• Contact [email protected]
• Include company domain and IP range
• We'll add to exclusion list within 48 hours

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API Access

Access company data via API:

List Identified Companies

GET /api/websites/:websiteId/companies
Authorization: Bearer YOUR_API_KEY

Get Company Details

GET /api/websites/:websiteId/companies/:companyId
Authorization: Bearer YOUR_API_KEY

Response Example

{
  "company": {
    "id": "comp_abc123",
    "name": "Acme Corporation",
    "domain": "acme.com",
    "industry": "Technology",
    "employee_count": "201-500",
    "country": "US",
    "city": "San Francisco"
  },
  "visits": {
    "total": 15,
    "first_seen": "2025-11-15T08:00:00Z",
    "last_seen": "2025-12-30T14:30:00Z"
  },
  "engagement": {
    "pages_per_visit": 4.2,
    "avg_duration": 185,
    "top_pages": ["/pricing", "/features", "/demo"]
  }
}

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Best Practices

1. Set up target account alerts: Get notified when key prospects visit
2. Integrate with CRM: Sync company data with your sales workflow
3. Review weekly: Identify new sales opportunities
4. Correlate with campaigns: See which marketing drives target account traffic
5. Track over time: Returning visits often indicate buying intent

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Next Steps

• Revenue Attribution - Connect company visits to revenue
• Custom Events - Track company-specific actions
• API Reference - Access company data programmatically